Inve

Home > Marketing Services > Your Objectives: Direct Response


Marketing Services
Your Objectives: Direct Response

The best characteristic of online advertising is one that's nearly unfathomable with other media: Online advertising provides the perfect vehicle for generating direct response and effectively tracking it. Best of all, SmartPros offers the ideal way to produce the direct response results you need in the accounting and finance industry.

Our audience features a high level of purchasing authority:

  • More than 75% for software
  • 55% for hardware purchases
  • 35% for marketing expenditures
  • 69% for education and training

Consider these SmartPros advertising opportunities:

1. Contests
Contest sponsorship is an ideal way to generate leads while building product awareness. SmartPros builds your contest database and promotes the contest to its members throughout your sponsorship in its email newsletters, on the SmartPros homepage, in pop-up ads and more.

2. Expert Insights
Abundant opportunities to market products and services, generate leads, and drive traffic to your Web site, as well as build opinion-leader status on your selected topic.

You receive significant exposure throughout the SmartPros network.
View details on the Expert Insights page. (PPT file requires PowerPoint.)

3. Pop-Up Window
Feature your promotion in a SmartPros pop-up window -- a special browser window launched when visitors land at the SmartPros homepage. This sponsorship features a 300x200 graphic containing your logo, 150 character of text, and a link to your Web site.

4. Banners
SmartPros banner ads are featured at the top of all pages, and include a 486x60 animated or static graphic -- a variety of file types accepted -- less than 12k in file size.

5. Homepage Sponsorship
Homepage sponsorship guarantees maximum exposure to the SmartPros audience. Monthly sponsorships include a 120x60 graphic, plus 100 characters of promotional text. Sponsors are also included in SmartPros email newsletters for the duration of sponsorship. 
 
6. Email Newsletter Sponsorship
Sponsoring a SmartPros email newsletter is a unique opportunity to get your message to SmartPros most loyal and engaged audience segment. Sponsor a topic of choice (i.e. Career Corner, Tax Corner etc.). As a sponsor, you'll receive special recognition, a logo, plus 175 characters of promotional text with a link to your Web site. Or, sponsor a "special edition" newsletter focusing on a key industry topic or event related to your business or products.

Home | Accounting | Engineering | Ethics & Compliance | Financial Services Training | Legal | Professional Education
Marketing Services | Interactive Media |Investor Relations | About Us | Contact Us

© SmartPros Ltd. All Rights Reserved.