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SmartPros Audience Demographics

Breakdown of the SmartPros audience:

Education/Certification:

CPA 51%
CMA 6%
CFP 1%
CIA 2%
BA/BS 57%
MBA 25%
JD 1%
Ph.D 3%

Professional Title:

Owner 15%
Partner 7%
Director/Manager 19%
Staff Accountant 20%
CFO/Controller 20%
Administrative 4%
Other 15%

Areas of Practice:

Public 33%
Private/Corporate 48%
Government 13%
Education 6%

Public Practices - Types:

Sole Practitioner 38%
Local 38%
Regional 8%
National 10%
Other 6%

Private Practice - Company Size (No. Employees):

10 or fewer 19%
11-50 19%
51-100 11%
101-500 21%
501-1,000 7%
1,001-10,000 13%
10,001 or more 10%

 

Who is the SmartPros audience?

SmartPros' target audience includes professionals in accounting, tax and auditing firms, corporate accounting and finance departments and financial planning agencies, as well as accounting students.

The SmartPros audience is Internet-savvy and early adopters of new technologies. They are constantly seeking new ways to use information technology to save time, save money and better serve their clients and their organizations.

Purchasing authority:

  • More than 75% for software;
  • 55% for hardware purchases;
  • 35% for marketing expenditures; 
  • 69% for education and training.

Where can I find them?

The SmartPros audience visits our Web site regularly for news, research, career resources, online CPE and many other essential products and services. Plus, more than 60,000 accounting and finance professionals in public and private practice participate in SmartPros' video CPE programs. SmartPros focuses on the following segments within the industry:

  • Accounting and Auditing
  • Taxation
  • Management
  • Financial Planning
  • Technology
  • Legal
  • Human Resources
  • International
  • Students

SmartPros offers a range of online and offline marketing opportunities to help you reach our accounting and finance audience, including:

  • Banner Advertising
  • Homepage Sponsorships
  • Email Newsletter Advertising and Sponsorships
  • Contests
  • Direct Mail
  • Commercials and Promotional Videos

SmartPros clients have included:

  • Robert Half International
  • John Wiley & Sons
  • KPMG
  • ADP
  • Principal Financial Group
  • CCH
  • RIA
  • Sage Software
  • Tax Management
  • And more!


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