Marketing Services
Your Objectives: Branding

For some it may come as a surprise -- yes, it's proven that online advertising is effective at building brand awareness and brand equity. In fact, users exposed to branding ads -- even only once -- are more likely to recognize the brand, connect the ad’s message to the brand, view the brand favorably, and form an intent to purchase. Read an overview of a recent survey on the branding effect of online advertising.

What's more, another recent survey now provides evidence on how important online advertising is to an advertiser's marketing mix, noting that online advertising can be more cost-effective and significantly increase in the successfulness of an overall advertising campaign.

Consider these SmartPros advertising opportunities:

1. Expert Insights
Integrate your advertising messages and brand with content and resources specifically relevant to your business or product. Expert Insights sponsorship offers abundant opportunities to market products and services, generate leads, and drive traffic to your Web site, as well as build opinion-leader status on your selected topic. As an Expert Insights sponsor, you'll receive significant exposure throughout the SmartPros network. View details on the Expert Insights page. (PPT file requires PowerPoint.)

2. Pop-Up Window
Feature your promotion in a SmartPros pop-up window -- a special browser window launched when visitors land at the SmartPros homepage. This sponsorship features a 300x200 graphic containing your logo, 150 character of text, and a link to your Web site. As noted in the survey above, new ad formats such as pop-up windows greatly increase the impact of your online advertising on building your brand.

3. Video "Topic of Interest" Sponsorship
SmartPros features video promotions to accompany its FMN Video and The CPA Report video CPE programs. Let SmartPros produce a 25-minute topic-of-interest video for you that is shipped along with packages for SmartPros video CPE programs -- FMN Video and The CPA Report. Sponsors receive special mention at the beginning of the CPE video, plus the rights to distribute your topic-of-interest video for your own use.

4. Contests
Contest sponsorship is an ideal way to generate leads while building product and brand awareness. SmartPros builds your contest database and promotes the contest to its members throughout your sponsorship in its email newsletters, on the SmartPros homepage, in pop-up ads and more, making contest sponsorship one of the best ways increase the frequency and overall effectiveness of your advertising campaigns.

5. Banners
SmartPros banner ads are featured at the top of all pages, and include a 486x60 animated or static graphic -- a variety of file types accepted -- less than 12k in file size.

5. Homepage Sponsorship
Homepage sponsorship guarantees maximum exposure to the SmartPros audience. Monthly sponsorships include a 120x60 graphic, plus 100 characters of promotional text. Sponsors are also included in SmartPros email newsletters for the duration of sponsorship. 

 

6. Email Newsletter Sponsorship
Sponsoring a SmartPros email newsletter is a unique opportunity to get your message to SmartPros most loyal and engaged audience segment. Sponsor a topic of choice (i.e. Career Corner, Tax Corner etc.). As a sponsor, you'll receive special recognition, a logo, plus 175 characters of promotional text with a link to your Web site. Or, sponsor a "special edition" newsletter focusing on a key industry topic or event related to your business or products.

• View a sample HTML newsletter