March 4, 2000 - THULE unveiled its new custom e-Learning system at the Ski Industry Association Show in Las Vegas. The system was well received by their national sales force as well as other firms who reviewed the system at the show.

The system is designed to help their dealers train both seasoned and seasonal staff on the entire product line.

The online learning system, built by KeepSmart, integrates high impact graphics, animation, sound, and more to deliver a solid educational experience for the users. Once the user has learned about a product, they are asked to take a quiz to verify their knowledge. Once complete, students are mailed a discount coupon good for a discount on THULE Merchandise.